Pathway Exhibitions & Conventions

“An Ideal platform for Management Institutions, Management Experts, Management Consultants, Management Entrance Exams Coaching Institutes etc… to Exchange Endless Possibilities…”

There's little doubt that the practice of business has contributed enormously throughout history to our quality of life and well being. Successful business enterprises have led the way in creating economic development and innovation, technology, and prosperity. Business and management have been taught in institutions of higher education since prior to the turn of the 20th century. Our field has witnessed explosive growth and the MBA is now the most sought after advanced degree in the world. The benefits of management education are measurable and impressive and are evidenced by concrete examples.

Clearly, there is strong value in management education because of its demonstrated impact—within a very short span of history—on society, individuals, and organizations.

Individuals who pursue management education are typically passionate about the opportunity to “make things happen.” They are convinced that their participation in management will create lifelong rewards. Management Education is the only academic as well as professional opportunity every one wants to pursue to enter and succeed in the field of diversified range of business world. Every Individual - regardless of age and status desires to become a professional in some field or the other, because the return on management education is so high that no other sector can match with it. One of the best example's to highlight this fact is the investment in infrastructural and technological advances made by various Management institutions within India and across the globe.

“Management education leads to the creation of knowledge essential to the success of 21st century organizations.”

IIMEE is an annual event organized in Autumn/Winter every year by Pathway Exhibitions & Conventions to connect students with various management institutions for higher education and have exposure to various management programs and emerging fields of study in management offered by various management institutions.

IIMEE is one of the most effective mediums for establishing and maintaining market relations. In an increasingly digital age, it would be the most powerful platform where the educational institutes providing higher education in management, the potential students and the educational programs in demand would physically come together - a potent force for generating high volume of business.

	Extremely Powerful
	With a very tightly focused profile and carefully targeted audiences, IIMEE would be highly cost-effective sales and marketing platform.

Supple

IIMEE would provide a highly supple environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new courses, programs and institutions, to building brand image, maintaining customer relations and appointing new consultants. With a rich exposure of opportunities, from stand presence and sponsorship, to seminars*, IIMEE would provide a dynamic environment for your sales and marketing activities.

	A Collaborative Communication Process
	Unlike advertising & publicity, IIMEE involves a collaborative communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.

	The Potential Client Comes to You
	IIMEE visitors are expected to be highly pro-active rather than passive recipients of your sales and marketing messages. They would rather make a conscious decision to attend, and set aside valuable time to do so. Many potential clients would be ‘Specifies' and ‘influenced' who it might otherwise be impossible to identify.

	Neutral Business Environment
	The potential client will not feel under great pressure to buy, while the exhibitor will also be not apprehensive about visiting the potential client on his home territory.

	A Multi - Dimensional Media
	Whilst an advertisement, publicity campaign or web page may say a program to be the most advanced, best quality deliverance, emerging field, or technology savvy on the market, at IIMEE, the potential client would be able to better understand the available career choices through demonstration, counseling and observation for themselves. Nothing beats the impact of a live demonstration.

	Fast Market Penetration
	You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your institution's brand image, change market perceptions or generate sales leads, you can achieve more in two days at IIMEE than you might otherwise achieve in months.

	IIMEE would be one of the quickest and most cost-effective means of exploring and benefiting from the market.

	Individually, the benefits listed are not unique to IIMEE but what is unusual is their combination in a single, highly cost effective promotional tool. IIMEE combines the mass-reach of advertising & publicity, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.

	Download the "Privileged Information for Exhibitors" document for more information on how to optimize your time at *Pathway Exhibitions & Conventions*.