With a very tightly focused profile and carefully targeted audiences, GEE would be highly cost-effective sales and marketing platform.

GEE would provide a highly supple environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new courses, programs and institutions, to building brand image, maintaining customer relations and appointing new consultants. With a rich exposure of opportunities, from stand presence and sponsorship, to seminars*, GEE would provide a dynamic environment for your sales and marketing activities.

Unlike advertising & publicity, GEE involves a collaborative communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.

GEE visitors are expected to be highly pro-active rather than passive recipients of your sales and marketing messages. They would rather make a conscious decision to attend, and set aside valuable time to do so. Many potential clients would be ‘Specifies’ and ‘influenced’ who it might otherwise be impossible to identify.

The potential client will not feel under great pressure to buy, while the exhibitor will also be not apprehensive about visiting the potential client on his home territory.

Whilst an advertisement, publicity campaign or web page may say a program to be the most advanced, best quality deliverance, emerging field, or technology savvy on the market, at GEE, the potential client would be able to better understand the available career choices through demonstration, counseling, observation for themselves. Nothing beats the impact of a live demonstration.

You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your institution’s brand image, change market perceptions or generate sales leads, you can achieve more in two days at GEE than you might otherwise achieve in months.

GEE would be one of the quickest and most cost-effective means of exploring and benefiting from the market.

Individually, the benefits listed are not unique to GEE but what is unusual is their combination in a single, highly cost effective promotional tool. GEE combines the mass-reach of advertising & publicity, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.

Download the "Privileged Information for Exhibitors" document for more information on how to optimize your time at GEE.