Pathway Exhibitions & Conventions

Overview

Education Vista is an annual event organized in Summer every year by Pathway Exhibitions & Conventions to connect students with various institutions for higher education and have exposure to various programs and emerging fields of study offered by various institutions.

Education Vista is one of the most effective mediums for establishing and maintaining market relations. In an increasingly digital age, it would be the most powerful platform where the educational institutes, the potential students and the educational programs in demand would physically come together - a potent force for generating high volume of business.

	Extremely Powerful
	With a very tightly focused profile and carefully targeted audiences, Education Vista would be highly cost-effective sales and marketing platform.

Supple

Education Vista would provide a highly supple environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new courses, programs and institutions, to building brand image, maintaining customer relations and appointing new consultants. With a rich exposure of opportunities, from stand presence and sponsorship, to seminars*, Education Vista would provide a dynamic environment for your sales and marketing activities.

	A Collaborative Communication Process
	Unlike advertising & publicity, Education Vista involves a collaborative communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.

	The Potential Client Comes to You
	Education Vistavisitors are expected to be highly pro-active rather than passive recipients of your sales and marketing messages. They would rather make a conscious decision to attend, and set aside valuable time to do so. Many potential clients would be ‘Specifies’ and ‘influenced’ who it might otherwise be impossible to identify.

	Neutral Business Environment
	The potential client will not feel under great pressure to buy, while the exhibitor will also be not apprehensive about visiting the potential client on his home territory.

	A Multi - Dimensional Media
	Whilst an advertisement, publicity campaign or web page may say a program to be the most advanced, best quality deliverance, emerging field, or technology savvy on the market, at Education Vista, the potential client would be able to better understand the available career choices through demonstration, counseling, observation for themselves. Nothing beats the impact of a live demonstration.

	Fast Market Penetration
	You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your institution’s brand image, change market perceptions or generate sales leads, you can achieve more in two days at Education Vistathan you might otherwise achieve in months.

	Education Vista would be one of the quickest and most cost-effective means of exploring and benefiting from the market.

	Individually, the benefits listed are not unique to Education Vista but what is unusual is their combination in a single, highly cost effective promotional tool. Education Vista combines the mass-reach of advertising & publicity, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.

	Download the "Privileged Information for Exhibitors" document for more information on how to optimize your time at *Pathway Exhibitions & Conventions*.